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Korean skincare: It's been poppin' up all over your IG feeds and TikTok FYPs, and the products have become bestsellers—but what's the idea behind it, and why now? "K-beauty is more than just a trend. It’s a skincare philosophy and way of life," says Charlotte Cho, co-founder of the incredibly popular Korean beauty site Soko Glam and Korean skincare line, Then I Met You. "It’s more than just steps or sheet masks—it’s how you think about skincare and what works best for your unique skin needs."
As an emphasis on skin health and early prevention continues to rise in beauty, consumers have flocked to Korean skincare because its traditions and practices align with these ideals. And as the beauty space evolves, the market has been growing quickly. Products for double-cleansing, powerhouse ingredients like snail mucin, and acne-blasting magic known as pimple patches may have been gracing your screens as of late, but many of these are part of Korean beauty rituals that have been passed down for generations. After speaking to Cho and personally testing and reviewing Korean skincare products on the market, I found the very best to try now, below.
Our top picks for the best Korean skincare products of 2024:
Want to know more? Cool, because I highlighted some of the best Korean beauty products around—from brands like Glow Recipe, Dr. Jart+, Peach & Lily, and Saturday Skin—with the help of an expert, my own personal testing, and glowing internet reviews.
Pros
Great for any skin type, especially sensitive and reactive-prone
Cons
Product recently jumped up in price
This incredibly moisturizing (yet still lightweight feeling!) lotion is my holy grail beauty product that I apply from my head to my toes daily. Seriously, since finding this, I haven't found another body lotion that quite compares—it's super hypoallergenic, meaning it's fragrance-free and doesn't contain any potentially triggering ingredients that sensitive skin may dislike. It's also jam-packed with ceramides, which are key to maintaining a healthy skin barrier. Just trust me already and add this to your cart. You won't regret it.
- Product type: Lotion
- Size: 2.3 or 12 fl oz
- Key ingredients: Ceramides, vitamin E, glycerin, fatty acids
Glowing Customer Review: "I am in my early 50's and have super dry skin and sensitive skin. I have tried so many different moisturizers over the years from drugstore to super expensive and this is by far the best I have ever tried. It keeps my face hydrated and glowing. Will continue to purchase again and again! Well worth the price tag and is inexpensive compared to many."
Pros
Pretty inexpensive considering the ingredients
Cons
There's not a ton of product for the price
My skin is patchy as hell, and it's difficult for it to retain moisture. But, alas! I have found my cure: the Saturday Skin Waterfall Glacier Water Cream. The gel-like formula feels so lightweight yet still manages to pack a powerful hydration punch. But my absolute favorite part about this moisturizer? The four growth factors, which are the buzziest anti-aging ingredients right now thanks to their ability to signal your skin cells to repair and regenerate themselves.
- Product type: Moisturizer
- Size: 1.01 or 1.69 fl oz
- Key ingredients: Alaskan glacier water, Iceland moss, ferment extract, amino acids
Glowing Customer Review: "This is a favorite of mine—I have combination skin, so it's really dry and in some places really oily. This works well for both, and it's lightweight, cooling, and soothing. I really like this and always order it when I get the chance."
Pros
Instantly relieves dry, angry skin
Cons
Should not put on open wounds
This K-beauty calming cream is my hack to instantly relieve, dry, irritated, and angry skin. The secret behind its magic? Skin-smoothing panthenol—i.e., vitamin B5—works to moisturize your skin, has wound-healing properties, and is anti-inflammatory. I apply this to bug bites, my eczema, (semi-healed) sunburn, and any time I'm feeling itchy and dry. It's so soothing and truly relieves a lot of my skin issues—which, FYI can be attributed to my super-reactive, sensitive skin.
- Product type: Calming cream
- Size: 2.03 fl oz
- Key ingredients: Panthenol, vitamin E, squalane, glycerin
Glowing Customer Review: "I started using a prescribed tretinoin, and few days later my skin got very sensitive, irritating, and flaky. I decided to use this moisturizer together with the tretinoin and it worked really well. It calmed down my skin within a day. So glad I found this on the list. Now it’s in my daily routine care."
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Pros
Leaves zero white cast
Cons
Amazon sellers are not always legitimate, so be careful
If you're a big advocate of SPF or are really interested in K-beauty, I'm willing to bet you've heard of the iconic Beauty of Joseon SPFs. They live up to their reputation thanks to the slew of antioxidant, barrier-supporting, and soothing ingredients, which all come together to make an elite sunscreen that protects you from both UVA and UVB rays with a powerful SPF 50. After a few months of using this, my skin, makeup, and ~glow~ have never looked better.
- Product type: Sunscreen
- Size: 1.69 fl oz
- Key ingredients: Ceramides, niacinamide, glycerin, antioxidants
Glowing Customer Review: "I have pretty sensitive skin and every other sunscreen I tried broke me out or left a white cast. This one works like magic—it immediately soaks into your skin and leaves it feeling velvety and gives it a really nice glow. I recommend this 100 percent. Gonna buy some more pretty soon!!"
5
Best Korean Moisturizer for Sensitive Skin
Etude House SoonJung 2x Barrier Intensive Cream
Pros
Great for retinol users, especially with the "sandwich method"
Cons
The cap is unique and sometimes testers have trouble closing it/keeping it closed
This next pick is for anyone with sensitive, dry, or combo skin looking for a moisturizer that is gentle and oh-so-hydrating without the feeling of heaviness or greasiness. I recently began using prescription-grade tretinoin, and I attribute my lack of retinol side effects (i.e., minimal dryness, peeling, irritation) to this barrier-supporting face moisturizer. It's filled with super-hydrator, glycerin, and a series of three wound-healing, anti-inflammatory, skin-soothing ingredients (shout out to panthenol, madecassoside, and green tea extract).
- Product type: Face moisturizer
- Size: 2.02 fl oz
- Key ingredients: Panthenol, vitamin E, madecassoside, glycerin
Glowing Customer Review: "I was kinda stunned when I finally stumbled on this after a ridiculous amount of trial and error. Effectively and chemically, it’s a great product, especially for those of you with dry, acne-prone, and/or sensitive skin. Not only did it pass my ingredient decoder test with flying colors, but it actually followed through on its claims in practice."
Pros
Contains SPF 30 and helps to neutralize redness
Cons
Some testers had a hard time blending it in
We at Cosmo have a long history of lovin' Dr. Jart's Cicapair Tiger Grass line (we tested it, after all!). If you haven't seen the TikTok review videos of the product, you're in for a treat. Once I apply it to my skin and blend it out, the treatment totally neutralizes my redness and gives me a super-even skin tone. Plus, it's got SPF 30, so win-win.
- Product type: Color-correcting treatment
- Size: 0.50 or 1.69 fl oz
- Key ingredients: Centella asiatica (tiger grass), SPF, niacinamide, glycerin
Glowing Customer Review: "I have some redness and hyperpigmentation I'm not too thrilled about. For the longest time, I was self-conscious about this; so much so, that I used to always feel the need to wear foundation. This product perfectly helped me transition to going foundation-free a majority of the time. The color-correcting element blends perfectly into my skin and blurs the redness around my nose."
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Pros
Layers super well with makeup and other skincare products
Cons
If you want more hydration, you need to layer with a moisturizer
If you want glass skin (i.e., smooth, luminous skin that gives off the appearance of glass), there's no better way to get it than with the cult-favorite Peach & Lily Glass Skin Refining Serum. This formula does everything from fading dark spots (thx, niacinamide!) to reducing redness to hydrating the skin. Need I say more?
- Product type: Serum
- Size: 1.35 or 2.36 oz
- Key ingredients: Peach extract, niacinamide, peptides, hyaluronic acid
Glowing Customer Review: "It has everything I was looking for in a serum. It's not aggressive or irritating, and I have very sensitive skin. I love that it's fragrance-free and it feels like they really invested in the actual formula...it sinks in beautifully and layers well with my moisturizer, sunscreen, and makeup."
Pros
Chemical exfoliants smooth, brighten, and clarify your skin
Cons
Can dry out your skin if you use it every single day
Blackheads: No one likes 'em, no one wants 'em, yet everybody seems to have 'em. But do you know the absolute best way to clear them up? Chemical exfoliants, my friends. This one by COSRX uses BHAs to fight those pesky blackheads and control oil all in one gentle, moisturizing formula.
- Product type: Chemical exfoliant
- Size: 3.38 fl oz
- Key ingredients: Willow bark water, betaine salicylate, sodium hyaluronate, niacinamide
Glowing Customer Review: "I struggle with severe cystic acne, oily/combo skin, blackheads, etc., but now, for the first time, I don't want to cry in the morning when I look in the mirror. My pores look smaller, my blackheads much less, and my face no longer looks like an oil slick!"
Pros
Glycerin hydrates while antioxidants protect your skin
Cons
If you have oily skin, it's probably too hydrating to use on top of makeup
"If you’re looking to add hydration to your routine or need a quick midday pick-me-up, this essence mist will do the trick," says Korean skincare expert, Charlotte Cho. She explains that this spray delivers the finest mist and is packed with brightening ingredients, such as licorice water and root extracts. Finally, glycerin is added for hydration, and centella asiatica leaf extract soothes your skin.
- Product type: Essence mist
- Size: 3.38 fl oz
- Key ingredients: Licorice water, bamboo water, centella asiatica leaf extract, glycerin
Glowing Customer Review: "This pH Balancing mist keeps my skin so plump and supple, I use it when I need some deep hydration on those dry days or just before my time of the month will come which is when my skin is the most sensitive. Also having PCOS, it has helped to have it in my skincare routine."
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Pros
Calms the skin without drying it out
Cons
The physical sheet may dry out rather quickly, some reviews say
"Mediheal masks are a go-to of mine," says Cho. "These are packed with ingredients that will help soothe the skin and treat acne." Willow bark, rosemary, and tea tree oil help to soothe, exfoliate, and target breakouts, while chamomile works to calm redness, she explains.
- Product type: Sheet mask
- Size: 4- or 10-pack
- Key ingredients: Willow bark, rosemary, tea tree oil, chamomile
Glowing Customer Review: "I really swear by this sheet mask. It's my go-to for any acne/redness or onset of breakouts. I'm not sure I've noticed a reduction in acne marks, but my skin definitely looks much calmer the next day."
Pros
Super lightweight formula that doesn't feel greasy
Cons
May take a moment to fully absorb into the skin for that lightweight feel
Skin health and protection are at the forefront of the Korean skincare philosophy, so you can bet there are some pretty damn good K-beauty SPFs on the market. This broad-spectrum sunscreen leaves a semi-matte finish so your skin will look glowy yet not greasy. It also uses hero hydrator, glycerin, as well as aloe vera to soothe your skin and reduce redness. The best part? It's a super lightweight formula.
- Product type: Sunscreen
- Size: 1.4 or 4.22 fl oz
- Key ingredients: SPF, aloe vera extract, glycerin
Glowing Customer Review: "I have sensitive combination skin, and I have tried dozens of sunscreens—this takes the cake every time. It is lightweight, but moisturizing, and rubs right into the skin like a dream. It doesn't leave a cast and it doesn't pill under makeup. I don't break out while using this either. It feels like a second moisturizer."
Pros
Gentle enough for daily use due to a slew of hydrators
Cons
You may run out of product rather quickly
"I’ve suffered from hormonal acne for years, and since incorporating the Then I Met You Birch Milk Refining Toner into my routine every day, I’ve seen my acne disappear," says Cho. It’s formulated with hydrating milky birch juice and the optimal 1 percent AHA/PHA that can be used daily without over-exfoliation or drying out your skin. As a result, breakouts will be minimized, and your skin will feel smooth and soft to the touch.
- Product type: Toner
- Size: 3.38 fl oz
- Key ingredients: Glycolic acid, lactic acid, glycerin, squalane, sodium hyaluronate
Glowing Customer Review: "The other day I walked into a sandwich shop and the woman at the front counter said, 'Your skin is literally glowing.' That’s how I know this line is the best—I have sensitive, acne-prone skin that endured a lot of sun damage during my teen years. Then I Met You + sunscreen and two years later…my skin is like new."
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Pros
Hygienic due to the tube dispenser
Cons
If you have drier skin, you may need something with more emollient ingredients
If you haven't heard all the hype about superstar skincare ingredient snail mucin, where have you been? Though there's not a ton of research behind it, it's been said to contain hyaluronic acid, allantoin, antioxidants, zinc, manganese, glycosaminoglycans, and growth factors, which are all great for hydrating and plumping your skin.
- Product type: Moisturizer
- Size: 2.82 fl oz
- Key ingredients: Snail mucin, sodium hyaluronate, hyaluronic acid
Glowing Customer Review: "I absolutely love this moisturizer for my dry/sensitive/acne-prone skin. That combination is not necessarily normal, so finding a moisturizer to meet those needs is hard to come by. This hits every mark! I do not have any breakouts from using this product, I gain moisture in the areas I need it, and I do not get any reactions."
Pros
Multi-purpose product that can be used as a serum, highlighter, or primer
Cons
May feel slightly tacky until it dries down
Another viral Tiktok beauty find is this lil guy from Glow Recipe. The best part about these dew drops? They can be used as a serum, highlighter under or over makeup, or even as a primer. Plus, humectant ingredients like niacinamide, glycerin, and sodium hyaluronate give your skin a big dose of hydration. Remember that glass-like glow that we were talkin' about? This is the perfect product to deliver.
- Product type: Glow serum drops
- Size: 0.5 or 1.35 fl oz
- Key ingredients: Niacinamide, glycerin, sodium hyaluronate
Glowing Customer Review: "This stuff is literally one of my favorite skincare products ever. I’ve gone through like five bottles! Makeup blends flawlessly with this as your base."
Pros
Won't feel tacky upon application
Cons
Not a super mattifying formula, if that's what you prefer
So! "Mugwort cream" may not sound the most...appealing? Clean? Like something you want to slather all over your face? But before you toss it aside, mugwort is a plant—not a slimy creature (yet don't rule that out, see: snail mucin)—and it's used traditionally in K-beauty thanks to its healing and anti-inflammatory properties. This cream also contains hydrating glycerin and soothing panthenol for some extra skin-loving benefits.
- Product type: Moisturizer
- Size: 1.69 fl oz
- Key ingredients: Mugwort extract, glycerin, panthenol
Glowing Customer Review: "So, I have been looking for a new moisturizer forever. I have a combination/sensitive skin with eczema. This cream has satisfied all areas [of my face] without any problems. It feels light like a gel-cream, but my skin absorbed it and it feels like normal skin. No redness, no sensitivity, no stickiness, no random dryness—just happy skin."
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Pros
Deeply cleanses without stripping your skin
Cons
Can sometimes be hard to find in stock
Foaming cleansers are notorious for drying out your skin because they contain surfactants (i.e., the active foaming agent that penetrates your skin) that work to lift dirt and debris from your pores quite rapidly. What makes this foaming cleanser so different is that it balances your pH and blasts it with a shot of moisture thanks to the ceramides, so you won't have to worry about it lacking moisture.
- Product type: Cleanser
- Size: 8.12 fl oz
- Key ingredients: Hyaluronic acid, botanical extracts, ceramides, orange extract
Glowing Customer Review: "This is actually—and truly—a mild care cleanser for sensitive and dry skin. Who knew it actually does what it says on the bottle?! This gets my first vote for cleaning my face without making me feel like [my skin is stripped]. Second vote for honest marketing—is there such a thing nowadays, or ever has been?"
Pros
Contains soothing ingredient, allantoin
Cons
May feel a bit sticky and tacky upon initial application
You've heard it from your momma, your grandma, and a million others, but aloe vera is just that damn good. This fragrance-free gel moisturizer is great for soothing irritated skin (see: sunburn), fading acne scars, brightening your skin, and adding loads of hydration. It's a miracle product, amiright?
- Product type: Soothing gel
- Size: 3.38 fl oz
- Key ingredients: Aloe vera, glycerin, allantoin
Glowing Customer Review: "This is a great aloe product—it doesn’t have a scent! It absorbs nicely, and I keep it in my refrigerator, and especially in the summer, I apply it after being in the sun all day. It's very soothing!"
Pros
Deeply exfoliates pores thanks to the lactic acid
Cons
Should avoid use if you have particularly dry skin
Are you someone with oily or acne-prone skin? Then you may have heard that a clay mask is a product you should have in your beauty arsenal. Clay is great for greasier skin types due to its ability to absorb excess oil. Reviewers love this mask specifically because it also includes AHAs that chemically exfoliate your skin, so it does a double-whammy on those pores and blackheads of yours.
- Product type: Mask
- Size: 3.38 fl oz
- Key ingredients: Vitamin E, lactic acid, glycerin
Glowing Customer Review: "It cleans my face, gets rid of excess oil, and makes my skin feel smooth! I would 100 percent recommend this mask because it is not just a one-use wonder, so far I have used this face mask five times and I am not even a quarter of the way through the jar."
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Pros
Contains a slew of moisturizing and hydrating ingredients
Cons
There's no place to store the lip applicator
No K-beauty list would be complete without the OG Laneige lip sleeping mask. (I mean, does it even need an introduction?) The cult-favorite lip mask uses a mix of humectants (glycerin, and sodium hyaluronate), and emollients (coconut oil, shea butter, and murumuru seed butter) to deliver major doses of hydration and moisture.
- Product type: Lip mask
- Size: 0.7 fl oz
- Key ingredients: Glycerin, sodium hyaluronate, coconut oil, shea butter, murumuru seed butter, vitamin C
Glowing Customer Review: "The best lip mask on the market, hands down. The price is great, and the product? Even better. The one I bought this time last year is about out and I use it every night!"
Pros
Super refreshing and cooling
Cons
Won't necessarily address dark circles
Got yourself some bags, fine lines, or puffiness?! Same. That's why you need an eye cream that packs a punch. Not only is Belif's formula incredibly moisturizing (hi, squalane), hydrating (hi, glycerin), but it is also extremely refreshing. It's like jumping in a cold shower to wake you up, but, actually feels...nice. Feel me?
- Product type: Eye cream
- Size: 0.84 fl oz
- Key ingredients: Squalane, glycerin
Glowing Customer Review: "I love this eye cream—I’ve had dry patches around my eyes for so long and applying this cream makes the skin around my eyes feel so soothed. It’s so hydrating and a must-have before bed."
Siena Gagliano
Associate Editor
Siena Gagliano is the associate editor at Cosmopolitan, where she primarily covers beauty, fashion, travel, and lifestyle. Wanna know how to get the best brows of your life? Gotchu. What about how to find the best fashion deals of the season, the softest sheets on the market, or exactly how to use retinol without irritating your skin? Check, check, and check. Before joining Cosmopolitan, Siena was a writer at Bustle and several other media outlets. As her 2024 goal, she has vowed to find the best (extra) dirty martini NYC has to offer—and yes, that means ~attempting~ to try every cute co*cktail spot in the city (hit her up with some recs, pls). Follow Siena on Instagram for a behind-the-scenes look at that magazine life.